Introduction In the world of sales, a good sales script can make a big difference in winning over customers. A sales script is like a

Introduction: Knowing what customers want is crucial for any business to make products and services that people love. This article will use two stories to

Introduction In today’s digital age, connecting with your community through multiple channels is essential for effective communication. This article presents a case study on how

Introduction  Markets in Nigeria are a vibrant place bustling with traders and customers. To effectively promote and sell solar home system products in this diverse

Introduction: A well-crafted multi-channel marketing plan can help businesses reach a wider audience and maximize their marketing efforts. In this plan, we will explore how

Meet Sarah, a passionate and ambitious small business owner who runs a fashion brand named ‘26th Styling’. She sells ready-to-wear pieces and also makes bespoke

What is multichannel marketing? What Sarah did with marketing ‘26th Styling’ by using a mix of Instagram, WhatsApp, Facebook and TikTok is described as multichannel

Case Study 1: “SunPower Solutions” SunPower Solutions, a solar energy company, distributed fliers showcasing their range of solar home system products. The fliers highlighted the

Introduction In today’s rapidly evolving energy landscape, solar home system products offer a sustainable and eco-friendly solution to address electricity challenges in off-grid and underserved

Introduction Taking care of your money is important, especially when you need to travel to work every day. If you don’t manage your money well,